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Social Cognition

Social Cognition

Cognition has constituted a central preoccupation in human intellectual history. This is not surprising given that cognition constitutes a distinctive feature of Homo sapiens. The questions 'What is knowledge,’ and ‘How is knowledge acquired and used?' have been at the center of human inquiry for time immemorial. The form of these questions have varied throughout human history depending on the prevailing paradigms within which they were raised, may these be religious, philosophical or scientific.

The last 50 years have seen concerted multidisciplinary (e.g., psychology, psycho-linguistics, neurosciences, computer sciences, anthropology, philosophy) efforts that have changed the ways of conceptualizing how knowledge is acquired, processed, and used in dramatic ways. Characteristically, these developments have led to a computational or an information-processing view. This handle on cognition has shaped the development of robust, sophisticated, and cumulative bodies of theory concerning such issues as the nature of mental representations, the impact of accessible representations on judgments, and the factors affecting people's use of simple heuristic cues versus more systematic processing.

Unfortunately, these insights have largely neglected the fact that cognition is for action and adaptation rather than merely computation. This is a view that has often been overlooked although it dates back to William James, Lev Vygotsky, Sir Frederic Bartlett, inter alia. The evolution of cognition has taken place against a background of finding solutions to problems arising in natural or cultural contexts. These solutions are of a social origin. The function of cognition is therefore the control of socially adaptive action. Because of the importance of adaptation to specific and varying situations, cognition and action constitute the emergent outcome of dynamic processes of interaction between an agent and an environment. The examination of cognition can therefore not be regarded as a phenomenon that is located at an intra-individual level alone (i.e. located in an individual or a brain). However, adaptive action is inevitably constrained by our physical make-up. To that extent, cognition as action is embodied. Cognition is about the control of adaptive action at a social or inter-personal level. This is why social cognition occupies a central position in the development of the field of cognition and its science as a whole.

One of the major challenges towards understanding cognition is about how knowledge is acquired, stored, and used across different social and cultural contexts. Indeed, the "situation" in which cognition takes place is, almost always, a social situation defined by an individual's group memberships, personal relationships, and communicative purposes. Broadly, the field of social cognition investigates the ways people perceive, interact with, and influence each other, studying specific topics such as person perception, group prejudice and stereotyping, personal relationships, group processes, persuasion, and social influence.

 

 

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